Privacy Policy

Last Updated: April 22, 2026

1. Introduction

Solar Bear ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (solarbear.com), including any other media form, media channel, mobile website, or mobile application related or connected thereto.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or device.

  • Personal Identifiable Information (PII): Name, email address, telephone number, and physical address provided when you sign up for a free estimate or newsletter.
  • Technical Data: IP address, browser type, operating system, referring URLs, and your interactions with our website.
  • Service Data: Information regarding your utility provider, current energy usage, and property details necessary for a solar engineering assessment.

3. TCPA Consent and Communication

By providing your telephone number on our website forms and clicking "Submit" (or similar buttons), you provide your signature expressly consenting to receive telemarketing calls, text messages, and artificial or prerecorded messages from Solar Bear and its affiliates or service providers. This includes communications sent via an automatic telephone dialing system (ATDS) or an automated system for the selection or dialing of telephone numbers.

  • No Purchase Required: Consent is not a condition of purchase.
  • Frequency: Message and data rates may apply. Message frequency varies.
  • Opt-Out: You may opt-out at any time by replying "STOP" to any text message or by contacting us at our primary place of business.

4. How We Use Your Information

We use the information we collect to:

  • Fulfill your request for a solar estimate and schedule appointments.
  • Route leads to our internal Customer Relationship Management (CRM) system for processing.
  • Communicate with you regarding project updates, service alerts, and installation timelines.
  • Study user behavior to improve the quality of our website and services.
  • Send periodic emails if you have opted into our newsletter.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience.

  • Google Analytics & Advertising: We use Google Analytics for Display Advertising and Remarketing. Third-party vendors, including Google, show our ads on sites across the internet. We use first-party cookies (such as Google Analytics) and third-party cookies (such as DoubleClick) to inform, optimize, and serve ads based on your past visits.
  • Meta Pixel & Conversion API (CAPI): We use the Meta Pixel and Meta Conversion API to track visitor activity and serve targeted advertisements on Facebook and Instagram. These tools may collect and transmit hashed identifiers to Meta Platforms, Inc. to improve ad relevance.
  • Opt-Out: You can opt-out of Google tracking at https://tools.google.com/dlpage/gaoptout/ and manage ad settings at https://www.google.com/settings/ads/.

6. Data Disclosure to Outside Parties

We do not sell, trade, or otherwise transfer your PII to outside parties except in the following circumstances:

  • Service Providers: Trusted third parties who assist us in operating our website, conducting our business, or servicing you (e.g., CRM providers, hosting partners, and email services), so long as those parties agree to keep this information confidential.
  • Operational Partners: Licensed subcontractors, permitting leads, or financing partners strictly for the purpose of fulfilling your specific solar installation request.
  • Legal Compliance: When we believe release is appropriate to comply with the law, enforce our site policies, or protect our rights, property, or safety.

7. Data Security

We implement a variety of security measures to maintain the safety of your personal information. Your PII is contained behind secured networks and is only accessible by a limited number of persons who have special access rights and are required to keep the information confidential.

8. Third-Party Links

Our website may include links to third-party sites (e.g., utility portals or financing sites). These sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites.

9. Changes to Our Policy

If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change.

10. Contact Us

If there are any questions regarding this privacy policy, you may contact us using the information on our website.

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